Welcome to your one-stop resource for everything Google Ads! Our blog is designed to empower businesses of all sizes to leverage the power of Google Ads and achieve their marketing goals. Whether you’re a seasoned pro or just starting out, we offer a wealth of valuable insights and actionable strategies.
Here’s what you can expect to find:
There are a couple of ways of setting up Enhanced Conversions. You can let Google automatically gather the data, or set them up manually. Many users prefer to set them up automatically, however this isn’t ideal, and even Google recommends…
Generative AI asset creation is coming to Performance Max campaigns in Google Ads to help you boost and enhance the existing creative assets, by generating totally new headlines, descriptions, and even images. Google’s AI-powered Performance Max campaigns launched in 2021,…
Google Ads is rolling out Search themes for Pmax in Beta. Search themes are an innovative, optional signal that you can use when launching the Pmax campaign to inform the AI about your business sector and ideal buyer personas. This…
One of drawbacks of Analytics 4 is that reports that were previously easily accessible are now hidden and harder to find. The Google Ads campaigns report is an invaluable tool for Digital Marketers, let’s see how you can find it…
We’ve talked about Audience Signals in our Common Performance Max Mistakes post, where we emphasized that the most common mistake is confusing them with the normal Audience Targeting from Google Ads. With Audience Signals we’re telling Google who our ideal…
Performance Max is always thought as a campaign type that requires low effort and low maintenance, especially compared to other campaign types in Google Ads. As Pmax evolved over the years, we’ve found this isn’t necessarily the case. Maintenance can…
Every Google Ads specialist you ask will tell you to ignore Google’s Recommendations, not apply them, and opt out of most Automated Recommendations. But why? You might ask. After all, Google is behind the platform, it knows how it works…
We all know about how benefic negative keywords are when properly managed, but can they actually have negative effects on your return if mismanaged? Believe or not, yes, by mismanaging negative keywords you can end up putting a stick in…
Negative Keywords are one of the first things you hear about when talking about Google Ads optimizations. Everyone knows about them, but not everyone can say what exactly are the effects of adding negative keywords to a campaign or account.…