A shift in search ads: Google now defines “top ads” as those that can appear either above or below organic listings. Ginny Marvin, the Google Ads Product Liaison, announced on LinkedIn in a public post that Google has updated the…
Google has been actively expanding its Auto-Applied Recommendations, a set of AI-powered enhancements to the ads and bidding strategies you can use on your Google Ads account. This suite of recommendations has now grown to include 24 options in 2024,…
Generative AI asset creation is coming to Performance Max campaigns in Google Ads to help you boost and enhance the existing creative assets, by generating totally new headlines, descriptions, and even images. Google’s AI-powered Performance Max campaigns launched in 2021,…
Google Ads is rolling out Search themes for Pmax in Beta. Search themes are an innovative, optional signal that you can use when launching the Pmax campaign to inform the AI about your business sector and ideal buyer personas. This…
Google has just launched a new report in GA4 that will help businesses spot any issues users may encounter at the checkout process. This new addition in the reporting section of GA4 will become one of the most used tools…
In a move to combat cheating, Skillshop is now requiring users to utilize Honorlock for 2 of the Google Ads Certifications for obtaining Google Partner status. This change is made in order to make Google Ads required exams more challenging…
Online advertising is a multi-billion dollar industry that is constantly evolving, transforming, and getting challenging for most of the marketers out there. But, it is also a very powerful tool that can be used to persuade consumers to buy products…