Welcome to your one-stop resource for everything Google Ads! Our blog is designed to empower businesses of all sizes to leverage the power of Google Ads and achieve their marketing goals. Whether you’re a seasoned pro or just starting out, we offer a wealth of valuable insights and actionable strategies.
Here’s what you can expect to find:
A shift in search ads: Google now defines “top ads” as those that can appear either above or below organic listings. Ginny Marvin, the Google Ads Product Liaison, announced on LinkedIn in a public post that Google has updated the…
Google has been actively expanding its Auto-Applied Recommendations, a set of AI-powered enhancements to the ads and bidding strategies you can use on your Google Ads account. This suite of recommendations has now grown to include 24 options in 2024,…
If you’ve been successfully running Google Ads campaigns for a while, but suddenly one or more of them have decreased performance or even stopped working without any changes from your side, you may have come to the right place. It…
Google has just announced that Enhanced Conversions, a feature that improves conversion tracking and that was exclusively used for Google Ads, are coming to Analytics 4. This announcement is part of Google’s efforts to accelerate the rollout of the Protected…
In this article, we will focus on setting up Enhanced Conversions in WordPress, using Forminator and Google Tag Manager. We’ve discussed about why Enhanced Conversions are a must-have for Google Ads, and we went over the simplest way to set…
If you’re using Forminator on your WordPress site and want to set up conversions for Google Ads, you’ve come to the right place. Let’s take a look at how you can do that through Tag Manager. This is the recommended…
Hubspot is one of the most well-known CRMs, and its free tier outshines many of its paid competitors. You can find it consistently at the top of any free CRM list, and thus it’s very popular with many small businesses…
There are a couple of ways of setting up Enhanced Conversions. You can let Google automatically gather the data, or set them up manually. Many users prefer to set them up automatically, however this isn’t ideal, and even Google recommends…
Generative AI asset creation is coming to Performance Max campaigns in Google Ads to help you boost and enhance the existing creative assets, by generating totally new headlines, descriptions, and even images. Google’s AI-powered Performance Max campaigns launched in 2021,…
Google Ads is rolling out Search themes for Pmax in Beta. Search themes are an innovative, optional signal that you can use when launching the Pmax campaign to inform the AI about your business sector and ideal buyer personas. This…