We’ve talked about Audience Signals in our Common Performance Max Mistakes post, where we emphasized that the most common mistake is confusing them with the normal Audience Targeting from Google Ads. With Audience Signals we’re telling Google who our ideal…
Performance Max is always thought as a campaign type that requires low effort and low maintenance, especially compared to other campaign types in Google Ads. As Pmax evolved over the years, we’ve found this isn’t necessarily the case. Maintenance can…
Every Google Ads specialist you ask will tell you to ignore Google’s Recommendations, not apply them, and opt out of most Automated Recommendations. But why? You might ask. After all, Google is behind the platform, it knows how it works…
We all know about how benefic negative keywords are when properly managed, but can they actually have negative effects on your return if mismanaged? Believe or not, yes, by mismanaging negative keywords you can end up putting a stick in…
Negative Keywords are one of the first things you hear about when talking about Google Ads optimizations. Everyone knows about them, but not everyone can say what exactly are the effects of adding negative keywords to a campaign or account.…