Performance Max (PMax) has always been something of a “black box” for advertisers. While its AI-driven reach is undeniable, the lack of granular control—especially when it comes to who not to target—has been a long-standing pain point for performance marketers.…
Google’s recent AI strategies termed the “Power Pair” and “Power Pack” aim to enhance advertising effectiveness. The “Power Pair” combines AI-powered Search and Performance Max campaigns, while the “Power Pack” introduces upgraded Performance Max, AI Max for Search, and Demand Gen campaigns for multi-platform performance.
Performance Max campaigns are a cornerstone of many Google Ads strategies, offering broad reach and automated optimization. However, advertisers have often sought greater transparency and more granular control over these powerful tools. In response, Google has been consistently rolling out…
The case study analyzes an e-commerce client facing declining sales and excess inventory due to intensified competition. Key issues included an overly conservative marketing strategy and a complicated checkout process. Through a comprehensive audit and a diversified multi-channel approach, the client experienced improved profitability and increased conversions, highlighting the importance of adaptability in evolving markets.
Hitting a plateau in Google Ads? Even the best campaigns managed by the best account managers can’t defy the Law of Diminishing Returns. Understanding this economic principle is crucial to getting a grasp of the sweet spot where ROI is…
Today’s post is about Google Tags and some errors they can cause. We will take a look at how Google Tags work, and how to solve the dreaded Google Tag should have been loaded before sending an event error. The…
Running successful Google Ads campaigns is all about understanding what’s working and what’s not. That’s where Google Ads metrics come in! By tracking the right ones, you can make informed decisions and optimize your campaigns to achieve your desired marketing…
A shift in search ads: Google now defines “top ads” as those that can appear either above or below organic listings. Ginny Marvin, the Google Ads Product Liaison, announced on LinkedIn in a public post that Google has updated the…
Google has been actively expanding its Auto-Applied Recommendations, a set of AI-powered enhancements to the ads and bidding strategies you can use on your Google Ads account. This suite of recommendations has now grown to include 24 options in 2024,…
If you’ve been successfully running Google Ads campaigns for a while, but suddenly one or more of them have decreased performance or even stopped working without any changes from your side, you may have come to the right place. It…