Google has just announced that Enhanced Conversions, a feature that improves conversion tracking and that was exclusively used for Google Ads, are coming to Analytics 4. This announcement is part of Google’s efforts to accelerate the rollout of the Protected…
Google has just launched a new report in GA4 that will help businesses spot any issues users may encounter at the checkout process. This new addition in the reporting section of GA4 will become one of the most used tools…
Almost a year ago, Google has updated the Global Site Tag and renamed it the Google Tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more…