Generative AI asset creation is coming to Performance Max campaigns in Google Ads to help you boost and enhance the existing creative assets, by generating totally new headlines, descriptions, and even images. Google’s AI-powered Performance Max campaigns launched in 2021,…
Google Ads is rolling out Search themes for Pmax in Beta. Search themes are an innovative, optional signal that you can use when launching the Pmax campaign to inform the AI about your business sector and ideal buyer personas. This…
We’ve talked about Audience Signals in our Common Performance Max Mistakes post, where we emphasized that the most common mistake is confusing them with the normal Audience Targeting from Google Ads. With Audience Signals we’re telling Google who our ideal…
Performance Max is always thought as a campaign type that requires low effort and low maintenance, especially compared to other campaign types in Google Ads. As Pmax evolved over the years, we’ve found this isn’t necessarily the case. Maintenance can…