negative keywords

We all know about how benefic negative keywords are when properly managed, but can they actually have negative effects on your return if mismanaged? Believe or not, yes, by mismanaging negative keywords you can end up putting a stick in… 

Negative Keywords are one of the first things you hear about when talking about Google Ads optimizations. Everyone knows about them, but not everyone can say what exactly are the effects of adding negative keywords to a campaign or account.…